This new structure guarantees BernAqua a long-term development, dynamic innovation research as well as a continuous field evaluation with a unique product portfolio. ADM wants to be positioned among the most innovative companies in the field of animal nutrition and health, so the Group has chosen to place innovation at the heart of its strategy. An effective innovation is about examining changing market needs and searching for the most adapted solutions. Adaptability, flexibility and responsiveness are therefore the main pillars of an innovative approach.
The innovation centre built at the headquarters of ADM in Brittany has changed the way ADM carries out its work. Many partnerships with research institutes, universities and suppliers have been signed. The synergistic approach involving various departments will allow ADM experts to work together under a common objective.